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Display advertising in 2021: Size Matters (Part 2)
Welcome to part 2 of our article about display ad sizes in 2021. In Part 1 we discussed the basics of display advertising and the most popular desktop display ad sizes for this year. If you still haven’t read it yet, you’re missing out on some useful tips and tricks,...
What is influencer marketing and how to choose the right influencer type for your campaign?
Given the accelerated digital growth that we all went through in the last couple of years, we can safely say that anyone with a smartphone and Internet connection could become an influencer. Although not every influencer can be appropriate for your marketing...
Top 5 platforms to build your online store on in 2021
Today, every business owner knows that having an online store is simply a must in 2021. Although the world is slowly recovering from Covid-19 and shopping centers are opening their doors again, the benefits of online shopping cannot be surpassed. Evermore people...
Top 5 copywriting formulas: your cheat sheet for great content structure
If you’re something like me then you probably bear a grudge against math and everything related to it. Unfortunately, those of us who tried to run away from the nasty fractions and the terrifying square roots and sought shelter in the art of copywriting, are now met...
Display advertising in 2021: Size Мatters (Part 1)
Display advertising has been around for quite some time - 27 years to be exact! That’s right, the story of display ads begins in 1994 when the first banner advertisement was published on the commercial online magazine HotWired (1994–1999). It was a part of the...
How to create a marketing funnel? (part 1)
Imagine that you are going to the store and the cashier says: “Hey, we have discounted gums, would you like to buy some?” - you’ve never heard of the brand, so of course not. Even if you are not a marketer, you will probably agree that most people will not be willing...
10 easy ways to grow your email marketing list in no time
When it comes to marketing, we can safely say that delivering the right messages to the right audiences is the key to success. As you might know, there are dozens of online platforms and tools through which you can achieve that. One of the most influential content...
LinkedIn for Business – a beginner’s guide (part 1)
LinkedIn for business allows you to reach other brands, entrepreneurs, professionals and soon freelancers with whom you can build a meaningful network and credibility as well as gain valuable insights about your industry. LinkedIn is the largest professional network....
What is UX and why is it important to your sales?
Chances are, you’re probably familiar with the term UX or User Experience, however, how well you know what it means for your business’s success, is another question. Maybe you are aware that a well-designed UX for your online store can significantly improve your...
More than 10 reasons why you need SEO for your business
If you’re a business owner, there’s a big chance you’ve heard the term SEO. Do you really know what it means, however is a completely different question. The truth is that SEO can immensely improve your business’s performance in the digital world. Therefore, it’s...
10 Valentine’s Day content ideas your business can benefit from
[vc_row][vc_column][vc_column_text]Creating a content marketing campaign for Valentine’s Day is pretty much a must around this time of the year. Once the holiday period is over and we’ve joyfully welcomed the new year, Valentine’s is the biggest holiday, which...
How to write an email that actually works?
How to write an email that actually works” is an important question, however, in order to give an answer to it, we should first figure out the whys and whos here. There could be countless reasons as to why you might need to send out online mail and who’ll be receiving...
Are Facebook and Google ads worth it?
Whether you need to boost the sales of a product, which isn’t as popular as you’d like, or if you want to introduce new goods to your customers, you need to find a way to spread the word about it. The easiest way, in which you could accomplish that is through...
Instagram for your business
Instagram is one of the biggest social networks that we know today and its popularity continues to grow rapidly. In fact, according to 99firms.com, the social platform is the third most popular with more than a billion monthly users. The golden medal goes to...
What is the future of content marketing?
Content marketing is a crucial part of any marketing activity. It encompasses visual and written materials, such as videos, pictures, blog articles, social media posts and more. Whether you’re trying to boost your sales or to grab the attention of your audience and...