Case Study
BUS CONNECTION
The challenge – build a prominent online presence from 0. Flourish an online community, gain attention and trust.
Details
Industry: Charter bus transportation services
Date: Jan 2020
Website: https://bus-connection.com/
Bus Connection is a B2B and B2C business located and operating in Illinois, USA. A testament to the fact that we work with brands from all over the world successfully, we’ve partnered with this client since 2020.
Challenges
At the onset of our partnership in 2020, Bus Connection faced the significant challenge of having no substantial online presence. This lack of visibility hindered their ability to reach their target audience and capitalize on potential business opportunities. Recognizing the importance of digital marketing in today’s landscape, Bus Connection approached Interval for assistance in establishing their brand online and increasing organic traffic to their website.
Solution
Interval embarked on a multifaceted approach to address Bus Connection’s challenges. The following strategies were implemented to enhance their online presence, build brand legitimacy, and attract and retain customers: website search engine optimization, building a strong social media presence, and content marketing via high-quality blog articles for a better customer engagement.
“Great team with a really professional attitude and an expert approach to any digital marketing related matter. Love their critical thinking and unstoppable desire to accomplish the goals they have set.”
SEO
Interval’s first priority was to optimize Bus Connection’s website for search engines and improve its visibility in relevant search results. Through comprehensive keyword research, on-page optimization, and technical improvements, we ensured that Bus Connection’s website was fully optimized for maximum organic traffic. By implementing effective SEO strategies, we successfully increased their online visibility, driving more potential customers to their website.
Social Media Management
Understanding the power of social media in shaping brand perception and fostering trust, Interval focused on developing and managing Bus Connection’s social media channels. By creating a cohesive and engaging social media strategy, we built a robust online presence for Bus Connection across various platforms. Regularly posting relevant content, engaging with followers, and leveraging targeted social media advertising, we increased brand awareness, fostered customer loyalty, and attracted new customers.
Content Marketing
To shift Bus Connection’s marketing efforts towards end-customers, Interval revamped their blog content strategy. Our team of skilled content marketers collaborated closely with Bus Connection to produce high-quality, engaging, and informative content that added value to their audience. By addressing customer pain points, providing industry insights, and delivering relevant information, we positioned Bus Connection as a trusted resource in the charter bus transportation sector. This content marketing approach not only attracted and engaged customers but also established Bus Connection as an authority in their industry.
The Results
The partnership between Bus Connection and Interval yielded remarkable results and tangible benefits.
%
Increase In WEBSITE Visibility
%
Expanded social media reach
%
Established authority
%
positive customer feedback
Through a comprehensive approach encompassing website optimization, social media management, content marketing, and SEO, Interval successfully transformed Bus Connection’s digital marketing landscape. The collaboration between the two entities led to increased online visibility, enhanced brand reputation, and improved customer engagement.
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