Case Study
BinBin
We have been collaborating with BinBin since its entry into the Bulgarian market. Our primary responsibility is to manage BinBin’s social media presence and grow its community in Bulgaria.
Details
Industry: Scooter Rental Services
Date: May 2022
Website: https://www.binbin.tech/
BinBin is a Turkish-based start-up, operating all across Europe, which launched its business in Bulgaria in May 2022.
Scope of collaboration
Our primary responsibility is to manage BinBin’s social media presence and grow its community in Bulgaria. What sets this collaboration apart is that we strictly adhere to the guidelines and requirements set by BinBin’s headquarters. The marketing strategy for BinBin is developed by their head office, and our role is to execute it while localizing the marketing content.
Project
BinBin approached us to help them increase brand awareness, acquire new customers, and retain existing ones. The primary focus of the project was to develop and execute a social media marketing strategy that aligned with BinBin’s overall brand strategy.
“Thanks to these guys we are successfully growing our business in Bulgaria. With an active communication on social media we build robust connections with our fans.”
Social Media Management
Our social media team started by conducting a thorough audit of BinBin’s existing international social media accounts to identify areas for improvement and good practices. Based on the findings, we developed a content strategy that aligned with BinBin’s brand voice and values while resonating with the Bulgarian audience. We created a content calendar that outlined the topics, themes, and types of content to be posted on each platform, such as Facebook and Instagram.
Social Media Advertising
To reach a wider audience, we designed and executed targeted social media advertising campaigns. We used Facebook and Instagram ads to promote BinBin’s services and increase brand awareness. We targeted potential customers based on their location, interests, and behavior. Further, we organized and promoted social media activations and different gamification formats to boost audience engagement with the brand.
The Conclusion
Our collaboration with BinBin, a scooter rental services provider, was a success. By localizing the marketing content provided by BinBin’s headquarters and executing it flawlessly, we were able to help BinBin increase brand awareness, acquire new customers, and retain existing ones. Our efforts on social media, both through management and advertising, resulted in impressive outcomes for BinBin, demonstrating the effectiveness of a strategic and localized approach to marketing.
The Results
Our collaboration with BinBin yielded impressive results.
%
Brand awareness
Our social media campaigns helped BinBin reach a wider audience, resulting in a 50% increase in brand awareness
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community growth
Social media management efforts increased BinBin’s social media following by 75%, with over 5000 new followers.
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website traffic
Social media advertising resulted in a 40% increase in website traffic, driving more bookings for BinBin’s scooter rental services.
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customer retention
Our efforts to engage with BinBin’s existing customers through social media helped increase customer loyalty and retention rates.
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