Case Study
Glam Insight
In working with so many of our valued clients within the beauty industry, we amassed extensive experience and knowledge of the field. In 2024, we decided to share it with the world by channeling it into our own beauty media platform that we worked to position as a fresh and credible content source for a global community of readers
Details
Industry: Beauty Media
Date: June 2024
Website: https://glaminsight.com/
Glam Insight is a digital beauty platform serving as a reliable source of content in the fields of aesthetics, dermatology, skincare, and lifestyle.
The case
The fundamental purpose of all marketing efforts was to build a distinctive and memorable brand identity for Glam Insight from scratch, as well as craft all campaigns and materials necessary for its successful launch and popularization.
Our goal with this project was to position it as a major digital haven for beauty enthusiasts within the first year of its commencement. This required building a comprehensive communications platform and managing a complex framework of channels for the brand.
The Challenge
The beauty media industry is a fiercely competitive space brimming with numerous well-established competitors. Therefore, the challenges Glam Insight faced upon its launch were clear. The brand required a unique identity to stand out amidst industry giants and needed to capture the attention of a cross-generational audience of beauty enthusiasts. Our main goal was to promote the platform as a fresh voice providing authentic and expert-driven content.

“My vision for Glam Insight is to become the CNN of the beauty industry – a place where you could find expert-driven dermatology and aesthetics articles and high-value, scientifically-backed skincare advice.”
Deliverables
To successfully position Glam Insight as a major beauty media platform, Interval had to put in the following marketing efforts:
Branding:
Developing a bold and memorable brand voice that blended expertise with relatability, resonated with a diverse audience of beauty enthusiasts and helped Glam Insight stand out in a crowded beauty media landscape. We crafted a sophisticated and modern visual identity characterized by an elegant color palette and sleek typography, ensuring the platform remained top-of-mind for its target audience.
Content Marketing:
The content we created for Glam Insight’s website, blog, and social media channels was the cornerstone of the brand’s identity. Through expertly crafted articles, video tutorials, and aesthetic visuals, our team established the platform as a credible source of beauty content.
These efforts further illustrated the brand’s commitment to quality and relevance. Our content strategy also significantly enhanced SEO performance and produced substantial organic traffic.
Marketing strategy development:
Creating a thorough marketing strategy for Glam Insight provided the roadmap for success. From identifying key audience personas to mapping out growth channels, we developed a data-driven plan to guide future marketing efforts. This ensured a coherent digital presentation of the brand and created a favourable environment for the achievement of its fundamental goal: to become a leading name in the beauty media landscape.
Social Media Management:
By curating authentic and engaging content across multiple social media platforms such as Instagram and Pinterest, our team positioned Glam Insight as a dynamic and relatable voice within the beauty community. This ongoing effort fostered real-time interactions with followers and helped cultivate a loyal audience for the brand.
The Conclusion
Through a combination of strategic action, influential partnerships and a vibrant social media presence, Glam Insight successfully established itself as a trusted beauty media platform. Its launch demonstrates the power of thoughtful brand positioning and dynamic digital engagement. As the platform continues its growth, it stands as a vivid example of how bold creativity and calculated marketing efforts can transform a vision into a thriving brand.

The Results
The result of our collective effort on the conceptualization, development and popularization of this platform is a finished product in the first stages of its market realization. Glam Insight is now set to position itself as a worthy competitor to industry giants worldwide owing to the following features:
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Branding
Unique and extensive brand identity
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Strategy
Comprehensive digital comms strategy
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social media
An active presence on all leading social media channels
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User first XP
SEO-friendly website and user-focused content
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audience
Rapidly growing global audience of devoted followers