In today’s fast-paced digital age, attention spans are shorter than ever. Consumers are seeking content that’s quick, captivating, and easily digestible. Enter short form videos — clips typically lasting between 15 seconds and one minute. Platforms like TikTok,...
Stepping into this year’s holiday season, it is almost inevitable to acknowledge and question the culture of excess that surrounds it. As Thanksgiving weekend approaches, a staggering $10 billion is expected to be spent on Black Friday alone, according to the latest...
In today’s rapidly evolving digital landscape, we as marketers are constantly seeking innovative ways to engage and connect with our audiences. Among the plethora of digital platforms available, YouTube stands out as a unique powerhouse. Initially launched in 2005 as...
While nowadays digital tools certainly rule the marketing scene, it turns out ‘old school’ forms of advertising – such as billboards, merchandise, etc. – are still very much in fashion. Research on the impact of outdoor advertising on consumer behavior...
Artificial intelligence (AI) has swiftly become a cornerstone in the realm of digital marketing, driving unprecedented advancements and transforming the way brands engage with their audiences. As dynamicity and innovation continue to steer the industry, understanding...
Dynamicity and innovation are the main driving forces behind the advancement in the marketing industry, and keeping up with all emerging trends is paramount to all brands out there who seek to seize the attention and earn the loyalty of their target audience. That is...
