Marketing campaigns are complex creatures and managing their numerous components can be a daunting task. But they’re also the heartbeat of any successful brand strategy. To help you navigate this process, we put our incredible marketing manager, Maya Valchanova, under...
Emotional brand storytelling can give your conversion rates a boost of 96%. So the way you communicate your business identity can be the difference between being just another speck in an overcrowded market and making a lasting impact on consumers’ behaviors.To give...
Is your brand ready to stand out this Christmas season? In a world where discounts are no longer enough, innovative marketing is the key to driving your holiday sales. This article explores the most cutting-edge approaches to Christmas marketing in 2024. It provides...
In today’s fast-paced digital age, attention spans are shorter than ever. Consumers are seeking content that’s quick, captivating, and easily digestible. Enter short form videos — clips typically lasting between 15 seconds and one minute. Platforms like TikTok,...
Stepping into this year’s holiday season, it is almost inevitable to acknowledge and question the culture of excess that surrounds it. As Thanksgiving weekend approaches, a staggering $10 billion is expected to be spent on Black Friday alone, according to the latest...
In today’s rapidly evolving digital landscape, we as marketers are constantly seeking innovative ways to engage and connect with our audiences. Among the plethora of digital platforms available, YouTube stands out as a unique powerhouse. Initially launched in 2005 as...