Threads: A New Chapter in the Book of Social Media Marketing

Meta’s latest creation, Threads, has recently made its way into the Bulgarian social media realm, causing a stir amongst both users and marketers. As a promising tool within the ever-evolving landscape of digital communications, this new platform holds numerous...

Is de-influencing the new trend within influencer marketing?

Once upon a time, social media influencers were the kings and queens of the online world, adored by millions of followers who hung on their every word. But now, a new trend has emerged on TikTok, and it’s putting the power back in the hands of the people. The...

TikTok for business – insights from Gen Z

Recently, TikTok has become much more than a buzzword. It became the most downloaded app in 2021, and its popularity continues to take over the world. Could it replace Facebook and Instagram? We will wait and see. Even though young adults and teenagers are the primary...

Social media content optimisation tips and tricks

Did you know that over 88% of businesses market on social media these days? If this isn’t a clear indication that your business needs to be on social media, then we don’t know what is. It’s simply a must to go social but there are some essential things you need to...

A beginners’ guide to TikTok for business

The evolution and popularity of the digital world today enable businesses to reach a long-awaited destination – the overcoming of geographical and infrastructural limitations. The online space is populated by a wide range of platforms and solutions that empower...