The basics of podcast marketing

In 2024, it is safe to say that podcasts are no longer a niche content form. With an amassed 504 million listeners across the world, this industry has become an integral part of consumers’ daily routines. Podcasts nowadays are more than simply sources of entertainment...

Turning storytelling into storyselling: The beginner’s guide

The art of storytelling can undoubtedly do wonders for your business if you are well familiar with its strengths and shortcomings. If you’re reading this, chances are, you’re looking for some advice on crafting winning content that can bolster your sales rates. Good...

The anatomy of landing pages (and why they are so important)

From predicting user intent to converting visitors into customers, creating a successful landing page is a tricky business. However, in the era of online advertising, it is essential to the growth of your client base. If you’re looking to increase your brand...

Will AI marketing tools take my job? No. And here’s why.

Ever since ChatGPT was launched in November 2022, the artificial intelligence (AI) tool grew to 100 million active users in just two months. It receives over 10 million queries per day and has become the fastest-growing consumer app in history. With its human-like...

What is neuro copywriting? And a story about apples

Want to unleash the true power of marketing and advertising? Look no further than neuro copywriting – the art of crafting psychologically compelling copy that will turn website visitors into buyers. It’s not just about presenting information, it’s...