A beginners’ guide to TikTok for business

August 26, 2022

The evolution and popularity of the digital world today enable businesses to reach a long-awaited destination – the overcoming of geographical and infrastructural limitations. The online space is populated by a wide range of platforms and solutions that empower individuals and organizations to reach more like-minded users, target specific audiences, and get their messages across to the world. 

One of these solutions is TikTok, a social media that can give you the opportunity to communicate with more than 1 billion users across 150 countries. If you’re searching for reliable ways to grow your business and reach out to more potential customers, TikTok is the place to be. 

In this article, we’ll offer a detailed beginner’s guide on how to use TikTok for business.

What’s TikTok?

If you use the internet and have an idea of what social networks are all about, chances are that you’ve already heard of TikTok. In a nutshell, it’s a Chinese-owned video-sharing app that allows users to create, edit, and share videos mixed with music, effects, filters, and more. It’s an incredibly successful project and is considered the world’s fastest-growing social media app that attracts a number of popular celebrities, influencers, and businesses.

It’s different to other social media channels as videos are the prevailing type of content shared. TikTok offers incredible opportunities for business growth, as long as you’re confident enough to use it and create a winning strategy for content creation and sharing.

How to get started using TikTok for business

Getting started with TikTok for business is simple. All you need to do is follow a few steps.

Get the app

You can download the TikTok app from your App Store or Google Play store. Once you’ve downloaded it, simply click the “Me” option in the bottom menu bar and choose “Sign up”. Provide your details for registration or use another registered social media account.

Set up your account

Make sure you create a business account in order to get the most out of the app. You’ll see three dots found at the top right-hand side of the “Me” page. Select “Manage my account” and hover on to the “Switch to Pro Account”. You’ll see the option “Business Account”. Click on it and choose the category that best describes your business. This will enable you to receive personalized content, events, and more.

Create content and connect

Once you’ve set up your business account, there are a ton of interesting creative tools to explore. You can also start creating content to promote your products and services. You can share others’ content and gradually grow your account to become more easily discovered.

But before you can create magic on TikTok, there are a few ground rules and tips that you should know about.

How to grow your TikTok account

The only way that TikTok will make a difference for your business is if you manage to successfully grow your account and attract more users to it. This will enable you to make your content visible to more people, increasing your chances of brand recognition. 

The quickest way to grow your account is by creating interesting and attractive video content. You won’t need any special devices or technology gear, all you need is your smartphone and internet connection. When you’re creating content, keep in mind that the dominant audience on TikTok consists of younger people. Put otherwise, try to find the perfect balance between your brand and the audience by creating funny, grabbing videos. 

Here are a few quick tips for your TikTok videos:

  • TikTok requires that all videos are in an aspect ratio of 9:16. 
  • Currently, the maximum TikTok video length that you can have in order to upload your content is 3 minutes.
  • The best way to shoot your videos for TikTok is vertical.
  • Sound plays a key part in the TikTok experience. Make sure to add relevant and carefully selected songs or music sounds to your videos.
  • Stay up to date with the latest TikTok trends for inspiration on promoting your brand, products, and services. For instance, some of the most popular TikTok trends include lip-sync or dance videos, micro sketches, and video memes. 

Advertising on TikTok

Another way to grow your TikTok profile and attract more followers is by advertising on TikTok. The platform provides a number of advertising opportunities, like in-feed video ads, branded hashtag challenge ads, brand takeover ads, TopView ads, and branded effects. Each type comes with a set of peculiarities and a certain expense that you’ll need to factor into your budget. 

Creating video ads on TikTok for business

If you’ve decided to expand your reach on TikTok by taking advantage of advertising options, you’ll need a step-by-step process. First, you’ll need to set up a TikTok Ads Account. Visit the TikTik Ads Manager and choose your billing country and the purpose of your account. Next, provide the requested details (including email ID, password, and verification code) and agree to TikTok Ad’s terms and conditions. TikTok will then check and verify your account and you’re ready to get started. 

You can create ad campaigns from the “Campaign” section in the menu, under “Create”. From there, you’ll be able to select your advertising objectives and personalize your campaign and specify your targeting. Finally, TikTok will ask you to choose a video or image to promote and to select a call to action button. You’re now ready to submit and enjoy the results.


TikTok enables businesses to grow and expand their reach by offering the perfect place for sharing and engaging with user-generated content. The platform is also appropriate for the creation of different business communities, where users interested in your business’ content can share feedback, discuss topics, and exchange ideas. Put simply, TikTok is an important marketing channel for any business, no matter how big or small. It’s a space that can help you unlock the full potential of your brand and reward you with more visibility, traffic, and sales.

If you need some assistance with your overall social media and digital presence, let us know and get in touch with us. We’d be happy to help.

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