Online marketing strategies to promote your eCommerce business

June 20, 2022

As the world around us becomes more digital than ever, more and more consumers are actively browsing for products and services or shopping online. In fact, eCommerce is expected to account for more than $6.5 trillion in sales by 2023, or 22% of retail sales on a global level. Naturally, the eCommerce space is a gold mine for sellers and is therefore extremely saturated and competitive. 

To stay ahead of the pack, you’ll need to use a number of different online marketing strategies to promote your eCommerce business. These strategies are designed to increase your brand awareness, make your products and services more visible, and ultimately enable you to enjoy more sales and a boost in profits. 

Let’s look at the most effective online marketing strategies that can help you popularize your eCommerce business. 

Use social media to your advantage

Social media marketing offers tremendous opportunities to grow your follower base, reach more potential customers, and develop your brand. Social media channels like Facebook, Instagram, Twitter, TikTok, and LinkedIn are essential components of your marketing mix. You can use them to show your audience what your brand is all about, what types of products and services it offers, and what beliefs and objectives it has.

In addition, you can also take advantage of social media marketing to get to know your target audience. It’s a quick and easy way to see how certain groups react to specific content, what types of discussions people get involved in, the opinions they have about events that are related to your niche, and more. For successful social media marketing, it’s key to be consistent and well-structured in your efforts.

Add PPC advertising to the mix

PPC or pay-per-click marketing is another popular and successful way to promote your eCommerce brand. It is a marketing approach where companies or advertisers pay for every click received by their ad. The ultimate goal of PPC marketing is to deliver more traffic to your eCommerce site. The dominating type of PPC is search engine advertising using Google AdWords. By creating ads on AdWords, you are positioning your ad on Google’s search engine, on the first page of results or in the most competitive spot of all. 

PPC works by placing a bid on a keyword that is relevant to the product you’re promoting or to a niche. Ads are selected based on the amount of money placed as a bid and the quality score of the ad. Although a more expensive method of marketing, PPC marketing is perhaps one of the quickest ways to generate results for your eCommerce business.

Offer a multichannel experience

Having your own eCommerce website is great. It is the first step to growing a decent customer base, having control over every aspect of your business, and retaining all of your customers. However, especially for eCommerce brands that are just starting out, it’s also valuable to go multichannel. This will enable you to attract more customers to your products and enjoy better results. 

For example, you can sell your products via popular channels like Amazon, eBay or Etsy. Such marketplaces are already well-developed and receive enormous amounts of traffic. They are each distinctive but possess different target audiences and empower sellers to find the perfect customer group with only small efforts. 

Think strategically about SEO

One of the biggest challenges of running a successful eCommerce website is outperforming your competition in terms of traffic. In order to enjoy a boost in traffic, your website must be optimized to rank higher in search results. SEO optimization practices include optimizing your product pages and descriptions with carefully selected keywords, optimizing image size and quality on your website, avoiding duplicate URLs and duplicate content, and more. 

SEO efforts usually take longer to show results. However, in the long term, SEO is one of the most effective strategies to include in your marketing. By boosting the strength of your website, you can enjoy long-lasting results and traffic that you can convert into sales. 

Grow your own blog

As we mentioned SEO, we should also explore the importance of having your own blog for marketing purposes. Growing a healthy and consistent blog on your eCommerce website can offer significant advantages and opportunities. A blog is not only a valuable hub where your visitors and customers can learn more about your products. It’s also a place where you can educate users on certain topics, encourage them to participate in discussions, and share feedback. 

Most importantly, a blog can help you increase your rankings. For example, you can perform thorough keyword research to discover highly searched keywords related to your products. By creating content using these keywords and optimizing it according to SEO best practices, you can dramatically strengthen the performance of the website and witness improvements in your rankings. Ultimately, more rankings lead to more traffic and more sales. 

Utilize email marketing 

Despite controversies in the marketing world, email marketing is not dead. In fact, nearly 60% of marketers admit that email marketing is the most effective method for generating revenue. You can use email marketing to inform your customers about ongoing promotions, upcoming events, special occasions, and more. However, you can also use this marketing channel to run cross-sell and up-sell promotions and encourage your customers to explore more from your brand. 

There are a ton of extra opportunities that email marketing presents, like simulating a user to complete their purchase or requesting feedback for abandoned carts. The good news is that this effective promotional method is not as expensive as others, allowing brands to test and experiment with email content and different strategies. 

In conclusion

These are some of the main marketing strategies for eCommerce brand promotion. However, they are certainly not all that you can do to grow your online shop. The more channels that you incorporate into your marketing mix and the more variety you have – the better the results. We’re here to help you unlock the full potential of your eCommerce brand by empowering you with the right strategies for success. Get in touch and let us help you transform your eCommerce brand into a success story. 

If you need some assistance with your overall social media and digital presence, let us know and get in touch with us. We’d be happy to help.

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