Well, folks, it looks like by leaving 2022 behind we’ve made it to the end of a wild and exciting ride in digital marketing. But buckle up because 2023 is shaping up to be even more of a thrill! Our anticipation for the new trends in digital marketing has finally been met, and let us tell you, this year is set to be a game-changer. So, if you’re ready to create campaigns that knock the socks off your customers and establish a digital environment that’s the envy of the industry, 2023 is your year. In this article, we’re sharing the hottest trends that will be leading the charge for marketing strategies this year, so get ready to take notes, fellow marketers!
Top Digital Marketing Trends in 2023
It’s no secret that the past few years have been very shaky, with the pandemic turning the world upside down, political tensions causing a ruckus, and economic uncertainty making us all a bit uneasy. But, as they say, when one door closes, another one opens, and for many businesses, that door was digital marketing.
The industry saw a massive boom as businesses scrambled to find new opportunities, and it brought out the best in marketers. We’ve never seen such creativity and competitiveness in the industry before. This rapid growth and innovation has us convinced that the future, specifically 2023, is going to see the digital world evolve at a breakneck pace. It’s only natural for brands to want to be at the forefront of this revolution.
So let’s dive in and see what 2023 has to offer.
Social Media and Influencer Marketing
Listen up, if you haven’t realized it yet, social media optimization is the new black. It’s not exactly a new concept, but it’s definitely grown bigger than a basic trend. Just look at TikTok, ranking in a whopping $11.04 billion in ad revenue in 2022 alone, that’s a 200% increase from the previous year. Companies are now seeing the value in targeting their potential customers and communicating with their audience directly through social media channels. And let’s be real, TikTok is at the top of that list. And that’s where the real MVPs come in, the Influencers, they are the ones who can make or break your campaign on TikTok.
Influencer marketing is the new darling of the digital world, and it’s not showing signs of slowing down. In fact, it’s expected to grow even bigger in the next few years. And why wouldn’t it? It’s been riding the digital wave for the past years and it’s only getting more powerful. As influencers continue to amass large audiences, marketers are getting more and more creative in finding ways to tap into that power. Integrating influencers into digital marketing strategies is no longer an option, it’s a necessity. And trust us, this trend is only going to get bigger and better in the years to come.
“The market grew from $1.7 billion in 2016 to $9.7 billion in 2020. In 2021, it soared to $13.8 billion, indicating steady growth. In 2022, the market to expand to a whopping $16.4 billion industry.“
Ladies and gentlemen, hold onto your eco-friendly water bottles because solving environmental issues has become a must-have ingredient in any successful digital marketing recipe. Just like we consumers are prioritizing sustainability, companies are also doing it and the more they show it, the better. More and more businesses are jumping on the environmental bandwagon, creating or joining different causes to help solve global issues. Socially responsible companies not only impact the future of our planet, but they also help to create a positive change for society. This movement is only gaining momentum, with big companies leading the charge, and others are sure to follow in their green footsteps.
Let’s face it, the internet is a crowded place, and it’s easy to get lost in the noise. But, like a needle in a haystack, there’s still valuable content out there, you just have to know where to look. That’s why partnering with the right companies is just as important as choosing the right influencers. When original and helpful content meets the right partnerships, you’re on your way to digital marketing success. 2023 is all about growth and expansion for companies, and brand partnerships are the cherry on top. Imagine a line-up of companies waiting to repost and share your content with their audience, organically boosting your online presence, driving potential clients to your website and social media, and increasing brand loyalty. It’s like hitting the jackpot of digital marketing trends.
Example: Luxury meets style with the BMW and Louis Vuitton marketing powerhouse. These two titans came together to cater to their jet-setting clientele seeking exclusivity, comfort, and of course, luxury. By co-branding their retail products, they cleverly reached their audience’s shared values and desires. The result? A $20k four-piece luggage collection, custom-made to fit snugly in the trunk of a BMW i8. Talk about a match made in cross-promotion heaven.
According to science, anticipation activates the release of dopamine in the brain, which is associated with pleasure and motivation. This is why anticipation can drive us to take action towards achieving a desired outcome. When we connect a potential action with the expectation of pleasure or ease, we are more likely to take that action. For example, when considering purchasing a product or service, we anticipate the potential positive impact it may have on our lives and decide to buy it based on that expectation. This is why understanding and utilizing the power of anticipation in marketing can be highly effective in motivating customer action.
Anticipation marketing is all about tapping into that irresistible human desire for something new and exciting. Marketers want to spark that feeling of longing, the “I-have-to-have-it” sensation. Instead of pushing the product itself, they sell the idea and the experience of what it feels like to have it. And let’s be real, nothing makes us want something more than a little bit of waiting. Just like Guinness Beer says “Good things come to those who wait” and that’s the secret sauce of anticipation marketing. It not only increases the product’s value but also the excitement in getting it.
Brand Ambassadors are like secret agents for your brand, infiltrating the hearts and minds of your target audience with their genuine love and enthusiasm for your product or service. They’re discreetly promoting your brand in their niche and building trust with their audience. Think of them as the secret ingredient to your marketing strategy – a little bit of authenticity goes a long way in building brand loyalty.
It’s clear, we can no longer fight back, Artificial Intelligence (AI) is about to take over the marketing world. Now, becoming a lote more than just a buzzword, AI has already infiltrated the majority of social media channels, with algorithms determining which posts and ads customers see based on their browsing history. As AI technology becomes even more advanced, marketers will be able to predict with greater accuracy what their target audience wants and when to connect them with products they’re already searching for. The future of digital marketing is all about personalization and automation, and AI is the key to achieving both. Companies will be looking to save time and money, and AI might be a solution to do just that. However, AI is not yet that advanced in the emotional intelligence field, so we’ll have to depend on our own content creation skills for another year or so (fingers crossed we’ll still have this job after that).
Ready! Set! Go!
So hold onto your hats folks, 2023 is here and we at Interval are ready to make it a year to remember for your business! We’re all about building trust and loyalty with your audience and we’re the team to help you do just that. Our marketing wizards are dedicated to providing powerful solutions and implementing innovative strategies to help your company reach new heights. We’re passionate about helping businesses like yours excel in the digital landscape.
So, if you’re ready to leave your competitors in the dust and take your brand to the next level, give us a hollar! We’re ready for any challenge and can’t wait to hear from you. Let’s make 2023 a year for the books for your business!