Conversion rates refer to the percentage of users who have completed the customer’s journey and have purchased from your website or do another action that shows serious interest in your offering – complete your survey, make a reservation, sign up for your newsletter, and etc. It is easy to establish the rate by a straightforward formula. Take the total number of the above mentioned customers and divide them by the total number of people who visited your website. Thаt is the number of visitors who have converted into customers. But why are conversion rate statistics so important? They show us what practices and factors influence your audience and, most importantly, what we need to improve.
What Are the Latest and Most Effective Digital Marketing Strategies to Exponentially Increase Your Conversion Rates?
In this article, we have gathered and extracted essential information regarding conversion rates and the latest trends in combination with our most successful practices. Our primary goal is to help you increase your conversion rates, so we have listed the top strategies to help you increase revenue, attract more visitors and convert them into clients.
Educating your potential customers is one of the most impactful strategies for 2023. Providing engaging information is only one side of the story. Today more and more brands provide useful, well-presented information that actually helps customers realize that they need their products or services and that using them will make their life much easier and much better. The information must be presented as to help people solve a concrete problem or satisfy a particular need. Systematically offering helpful information about your products or services with the attitude to educate and turn the information about your offering into a fun and engaging learning activity will boost your conversion rates and customer retention.
With personalization, digital marketing experts address each customer’s unique needs and preferences. This practice helps ensure a smooth customer journey and make sure that the customers have great interaction with your website and that they find exactly what they want because your marketing messaging shows that you know who they are.
Delivering a positive customer experience is never easy. Тhat’s why digital marketers focus so much on tailoring the best possible personalized messages based on analysis of their previous actions, purchases, demographic, browsing behavior, and other parameters.
First-party data referred to as “declared data,” is the most important information for marketers. It is the most reliable information they can get about their targets because it is provided by customers voluntarily. It includes the customer’s needs and preferences besides the demographic information that they have provided.
Video Content and Livestream
Using video content has never been more valuable than today. And according to analysis, it will continue to be a vital aspect of business conversion rate strategies. Video content helps brands stand out and convey their message faster and easier, reaching their audiences effortlessly. That is especially true for companies that take it to a new level and make their video content more personal in the form of ads on social media platforms. Unlike other types of content that tell your customers what your service or products are about, videos show them. They are much more engaging and easier to comprehend by users.
Livestream is a new form of reaching your target audience, especially if you want faster conversions and offer discounts. According to researchers, in 2023, live shopping might go up to $25 billion.
At first, interacting with your customers in real-time may seem somewhat overwhelming, but it is much easier for brands to engage with their potential clients. Moreover, livestreams help companies create a more community-driven experience for their customers and exponentially increase brand loyalty and trust.
Successful SEO strategies
When we talk about SEO (Search Engine Optimization), the phrase “Good things come to those who wait” couldn’t be more accurate. Because SEO results come with time, they deliver and solidify a long-term boost of visitors and increase conversion rates. Organic traffic has always been the best approach to getting more visitors to your page and converting them into clients.
Successful SEO strategies include the website’s design and content analysis and audit, A/B testing, and, ultimately, implementing proper optimization and data-driven strategies for profit increase. Optimization may include better link building, improving meta descriptions, as well as providing helpful content tailored to target the right audience after analyzing multiple factors, and much more.
Social Media Marketing
One of the best ways to see exponentially increasing ROI (return on investment) is by running an ad campaign on social media. Today, you will not only meet your objectives, but with a successful ad campaign, especially with ads that don’t feel like ads, you can boost your conversion rates through the roof.
Every business wants real engagement, more subscribers to their newsletters, and more people adding items to their cart and making purchases. That’s why social media platforms are the best tool, regardless of your industry. Today, Instagram, Facebook, and TikTok are the predominant platforms where you can easily reach your audience. A solid social media presence will ensure good engagement with your customers and increase brand trust.
Other Bonus Factors That Influence Your Conversion Rates to Keep In Mind
Here, we will share with you a few extra bonus factors that influence conversions and will continue to impact conversion rates significantly.
Page speed matters when it comes to shopping online. Imagine yourself ready to buy something online and the page doesn’t load. The frustration can often leave you with less enthusiasm to continue with the purchase. Researchers estimated that the load time that suits the best conversion rates is 0-4 seconds, which means that websites that load within that span have the highest conversion rates. The eCommerce websites with the highest conversion rates will load pages between 0-2 seconds.
Fewer distractions on the Landing Page
Marketers who specialize in conversion optimization are attention management experts. Your website has one goal – to turn visitors into customers. In this case, the most wanted action is for them to purchase. By having fewer distractions on your landing page, you can ensure that your visitors will navigate smoothly toward taking that action and converting. It would also be nice if they would subscribe to your newsletter, so these should be the clear and straightforward sections of your landing page. Fewer distractions mean more conversions. That is one of the cases where we can safely say “less is more.”
E-mail marketing remains on top of the list of successful strategies to boost conversion rates, and over the past few years, it has remained one of the main drivers for higher ROI (return on investment). However, it has become more sophisticated and much more personalized. Now, customers need to engage with brands more than ever before and feel like a part of a community. That’s why e-mail marketing has turned into science when it comes to giving customers precisely the information they need at the right time.
As digital marketing experts, we value results. That’s why we implement the most innovative digital marketing strategies in combination with our years of experience and gathering know-how to help our clients boost revenues and see a real return on investment. Our expert team of marketers will do an in-depth analysis of your industry and the specific needs of every business to deliver the best possible results fast.
There are many different digital marketing strategies that, when implemented by the right team of marketers, can do wonders for your business. If you need help from a professional and creative marketing team, feel free to contact us.