Once upon a time, in the land of marketing, there was a team of marketers who felt uninspired and burnt out. They trudged through their workdays, counting down the minutes until they could go home. But, little did they know, their perspective was about to change. One fateful Valentine’s Day, Cupid’s arrow struck and the marketers realized the secret to loving their job was right in front of them all along. Join us on this journey of self-discovery as we explore the tips and tricks for falling head over heels in love with a career in marketing.
So what’s the secret?
Short answer: The secret to loving your job as a marketer lies in finding the passion and purpose behind what you do. By connecting with the impact you’re making for your clients, embracing creativity and innovation, and cultivating positive relationships with your colleagues, you can turn a humdrum job into a fulfilling and enjoyable career. Whether you’re a seasoned pro or just starting out, these tips will help reignite the spark and reignite your love for marketing.
Keep reading for the long answer!
Digital marketing is a career that’s easy to both love and turn into a passion. That’s the beauty of a great job. However, it’s important to acknowledge that digital marketing is not always a breeze. For those running their own agency, it can bring stress with its deadlines, ever-changing landscape, and concerns over scalability. Despite this, digital marketers tend to be a contented group. So, what makes us so happy? Here are 10 reasons why we love what we do.
1. A Future Full of Opportunities
When it comes to finding a job, stability is key. And with digital marketing, you can rest assured that your career will have longevity. After all, as long as people are using the internet, there will always be a need for digital marketing. Think about it, in 2015, companies spent a mere $59.82 billion on digital advertising, but just a year later, that number skyrocketed to $72.09 billion. And the trend doesn’t seem to be slowing down anytime soon. According to the latest projections, an estimated 616 billion U.S. dollars were projected to be spent on digital advertising worldwide in 2022 and this figure is forecast to increase rapidly in the coming years. In fact, it’s estimated that global digital advertising revenue will surpass one trillion U.S. dollars by 2027! It’s clear that digital marketing is here to stay and the future is looking bright!
2. Embrace Your Inner Personality
Digital marketing agencies often have a startup-like vibe, where individuality and creativity are highly valued. This is reflected in the relaxed dress codes and unconventional office spaces, fostering an atmosphere that allows employees to feel at ease and free to be themselves. Hiring decisions are often based on cultural fit, so simply being yourself and showing your personality goes a long way. And, of course, it doesn’t hurt to be a hard worker and have a solid understanding of digital marketing.
3. The Freedom to Work from Anywhere
All you need to get the job done is a laptop and a solid internet connection, plus the skills and knowledge to succeed. This means you can work from the comfort of your own home, a coffee shop, or even while travelling the world. The potential client base for a digital marketer is virtually limitless and is only limited by your reach and perhaps language barriers. While local clients are important, it’s not uncommon for digital marketers to have a diverse clientele spread across a large geographic area, including clients in different countries. So, whether you’re a nomad or just appreciate the flexibility of remote work, digital marketing gives you the freedom to work from anywhere you choose.
4. Making a Difference for Others
In digital marketing, your success is directly tied to the success of your clients. You’re not just designing or optimizing a website; you’re helping your clients reach their target audience and establish an online presence – two essential components for business success. When you do your job well, your clients should see an increase in website traffic, leading to more conversions and new customers. Many of your clients will likely be small business owners, people who have turned their passion into their full-time careers. By helping these businesses succeed, you’re not only doing what you love but also making a difference in someone else’s life.
5. Staying Ahead of the Game
It’s no secret that technology changes rapidly. Just think about how often you upgrade your phone or laptop. The same goes for digital marketing, where new technologies are constantly emerging and advancing. As a digital marketer, you offer a variety of services, from web design to search engine optimization, and each service comes with its own set of tools that are always competing to offer the best solution. This competition drives digital marketers to stay current with the latest technologies, so they don’t fall behind the competition. By staying up-to-date, digital marketers get to enjoy the thrill of constantly learning and adapting to new trends and tools.
6. Great Pay and Benefits
As the importance of digital marketing grows, organizations are investing in the skills of their digital marketers, which results in very attractive salaries and benefits. The industry is constantly evolving, and companies understand the need to invest in the development of their digital marketing teams to stay ahead of the competition.
7. Outsourcing Helps You Scale
Scaling a business can be a challenge, but digital marketers have the advantage of outsourcing services to support their growth. This allows them to focus on expanding their business while having a team of experts handle the more tedious or time-consuming tasks for their clients. Outsourcing services are often white-labelled, meaning that clients are unaware of the outsourcing relationship, which can lead to a seamless partnership between the digital marketer and the outsourcing team.
8. Constantly Evolving
This constant evolution of the digital marketing industry keeps things interesting and exciting for digital marketers, as we are always learning and adapting to new trends and technologies. This dynamic and ever-changing environment helps to keep digital marketers engaged and motivated, and helps to prevent boredom in our job. The need to be flexible and adapt quickly is a huge part of what makes digital marketing a rewarding and fulfilling career choice.
9. Discover Your Calling
For individuals who haven’t discovered their true passion yet but have an aptitude for technology or an eye for details, a career in digital marketing could be the perfect fit. The work has a tendency to turn into a passion for those who choose it as a profession, due to the many benefits mentioned earlier. Many digital marketers initially started off with website design or SEO as a side hustle while holding a full-time job. For others, digital marketing served as a temporary solution during a career transition. Regardless of the starting point, digital marketing eventually became their passion and a primary source of income for them.
10. Honestly, It Sounds Cool
Admit it, saying “I’m in marketing” just sounds cool. It connotes creativity, innovation, and the power to influence people through the medium of advertising and promotion. Digital marketing, in particular, adds a tech-savvy edge to that cool factor, making it even more appealing. Whether it’s at a social gathering or a professional networking event, being a digital marketer is sure to spark interest and admiration from those around you.
At Interval, we’re smitten with digital marketing and think it’s the ultimate romance. With technology always changing, the opportunities for growth and learning never cease, the ability to help clients reach new heights, and the possibility of turning a passion into a full-time job – there’s so much to adore about this field. As we celebrate Valentine’s Day, we want to share our love affair with digital marketing and encourage others to consider it as a career. Our blog is a platform for us to share our expertise and experiences, and we hope to inspire and guide others on their own digital marketing journey. So, why not join us and find out why digital marketing is worth falling head over heels for!