TikTok for business – insights from Gen Z

Recently, TikTok has become much more than a buzzword. It became the most downloaded app in 2021, and its popularity continues to take over the world. Could it replace Facebook and Instagram? We will wait and see. Even though young adults and teenagers are the primary...

A beginners’ guide to TikTok for business

The evolution and popularity of the digital world today enable businesses to reach a long-awaited destination – the overcoming of geographical and infrastructural limitations. The online space is populated by a wide range of platforms and solutions that empower...