Google Analytics 4 vs. Universal Analytics

Google, as the biggest search engine in the world, plays a significant role for any business with an online presence. It’s the go-to place for users looking for information, product, and services. Naturally, the analytics provided by Google will be of vital importance...

What is local SEO and why is it important?

In the past, before the internet, we literally had the Yellow Pages directories to help us find anything from hairdressers to plumbers, doctors or restaurants. With Google stepping up to the plate and dominating most of the world’s internet searches, these “Yellow...