How can Pinterest bring added value to your marketing strategy?

Social Media Marketing

When most businesses plan their marketing strategy in terms of social media, the top social networks that come to mind instantly are Facebook, Instagram, Viber, and even Tik-Tok. However, an important piece of the puzzle remains overlooked and left behind –...

Myths and legends about social media

Social Media Marketing

Social media changed the way we interact with each other. More importantly – it changed how businesses communicate and sell to their clients. In today’s world, it is almost impossible for a brand not to be active on different platforms like Facebook, LinkedIn,...

LinkedIn for business – a beginner’s guide (part 2)

Social Media Marketing

A little while back I covered the basics of LinkedIn marketing in a blog post. Now it is time to move on with the subject and go a bit deeper into this social network for professionals. In the first article, I walked you through the process of how to create a page for...

Do’s and Don’ts in social media customer service

Marketing Advice, Social Media Marketing

Congratulations! You have a lovely product or service, a great marketing strategy, and are producing engaging content that people interact with. It may seem that you have it all figured out. Not so fast! In this article, we are going to address a crucial problem that...

What is influencer marketing and how to choose the right influencer type for your campaign?

Social Media Marketing

Given the accelerated digital growth that we all went through in the last couple of years, we can safely say that anyone with a smartphone and Internet connection could become an influencer. Although not every influencer can be appropriate for your marketing...

LinkedIn for Business – a beginner’s guide (part 1)

Marketing Advice, Social Media Marketing

LinkedIn for business allows you to reach other brands, entrepreneurs, professionals and soon freelancers with whom you can build a meaningful network and credibility as well as gain valuable insights about your industry. LinkedIn is the largest professional network....