Will AI marketing tools take my job? No. And here’s why.

Content Marketing, Marketing Advice

Ever since ChatGPT was launched in November 2022, the artificial intelligence (AI) tool grew to 100 million active users in just two months. It receives over 10 million queries per day and has become the fastest-growing consumer app in history. With its human-like...

Loving your job as a Digital Marketer

Marketing Advice

Once upon a time, in the land of marketing, there was a team of marketers who felt uninspired and burnt out. They trudged through their workdays, counting down the minutes until they could go home. But, little did they know, their perspective was about to change. One...

Top digital marketing trends in 2023

Marketing Advice

Well, folks, it looks like by leaving 2022 behind we’ve made it to the end of a wild and exciting ride in digital marketing. But buckle up because 2023 is shaping up to be even more of a thrill! Our anticipation for the new trends in digital marketing has...

What is neuro copywriting? And a story about apples

Content Marketing, Marketing Advice

Want to unleash the true power of marketing and advertising? Look no further than neuro copywriting – the art of crafting psychologically compelling copy that will turn website visitors into buyers. It’s not just about presenting information, it’s...

Google sends webmaster guidelines to the past and goes Google Search Essentials

Marketing Advice

In October, Google said “Goodbye” to its Webmaster Guidelines for good, changing them officially to “Search Essentials.” This change came after several significant shifts that Google has done this year. Google introduced Webmaster Guidelines about two...

Top 5 digital marketing strategies that boost conversion rates in 2023

Marketing Advice

Conversion rates refer to the percentage of users who have completed the customer’s journey and have purchased from your website or do another action that shows serious interest in your offering – complete your survey, make a reservation, sign up for your...