Selling the past: How Walmart took their marketing game to the next level

Business Advice, Content Marketing

Just a few days ago, Walmart released their Black Friday campaign and caused a serious stir in the world of advertising. With the holidays just around the corner, marketers worldwide are heavily relying on consumers’ emotions to promote new products and tempting...

Will AI marketing tools take my job? No. And here’s why.

Content Marketing, Marketing Advice

Ever since ChatGPT was launched in November 2022, the artificial intelligence (AI) tool grew to 100 million active users in just two months. It receives over 10 million queries per day and has become the fastest-growing consumer app in history. With its human-like...

What is neuro copywriting? And a story about apples

Content Marketing, Marketing Advice

Want to unleash the true power of marketing and advertising? Look no further than neuro copywriting – the art of crafting psychologically compelling copy that will turn website visitors into buyers. It’s not just about presenting information, it’s...

Top 5 copywriting formulas: your cheat sheet for great content structure

Content Marketing

If you’re something like me then you probably bear a grudge against math and everything related to it. Unfortunately, those of us who tried to run away from the nasty fractions and the terrifying square roots and sought shelter in the art of copywriting, are now met...

10 Valentine’s Day content ideas your business can benefit from

Content Marketing, Marketing Advice

[vc_row][vc_column][vc_column_text]Creating a content marketing campaign for Valentine’s Day is pretty much a must around this time of the year. Once the holiday period is over and we’ve joyfully welcomed the new year, Valentine’s is the biggest holiday, which...

What is the future of content marketing?

Content Marketing

Content marketing is a crucial part of any marketing activity. It encompasses visual and written materials, such as videos, pictures, blog articles, social media posts and more. Whether you’re trying to boost your sales or to grab the attention of your audience and...