Selling the past: How Walmart took their marketing game to the next level

Business Advice, Content Marketing

Just a few days ago, Walmart released their Black Friday campaign and caused a serious stir in the world of advertising. With the holidays just around the corner, marketers worldwide are heavily relying on consumers’ emotions to promote new products and tempting...

Top 5 ways to increase brand loyalty

Business Advice

Increasing brand loyalty is crucial for any company, but it is hard to achieve it, especially today when the Internet is overflowing with information. Many business owners wonder why some brands thrive and others fail regardless of how great their products or services...

What is a conversion rate and how to optimize it?

Business Advice

The conversion rate is one of the most fundamental metrics for any online business, no matter how large or small. Whether you’re actively trying to grow your eCommerce site, increase the number of people downloading your app, or make your services popular, the...

Online marketing strategies to promote your eCommerce business

Business Advice

As the world around us becomes more digital than ever, more and more consumers are actively browsing for products and services or shopping online. In fact, eCommerce is expected to account for more than $6.5 trillion in sales by 2023, or 22% of retail sales on a...

Top 5 platforms to build your online store on in 2021

Business Advice

Today, every business owner knows that having an online store is simply a must in 2021. Although the world is slowly recovering from Covid-19 and shopping centers are opening their doors again, the benefits of online shopping cannot be surpassed. Evermore people...

A successful online store: the essentials

Business Advice

It is safe to say that online shopping has become more popular than ever and businesses all over the world are adapting to the new ways by opening their online stores. Did you know that online shop users in Europe in 2019 were 53% of the population? Therefore, since...