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Top 5 ways to increase brand loyalty

Top 5 ways to increase brand loyalty

Increasing brand loyalty is crucial for any company, but it is hard to achieve it, especially today when the Internet is overflowing with information. Many business owners wonder why some brands thrive and others fail regardless of how great their products or services...

TikTok for business – insights from Gen Z

TikTok for business – insights from Gen Z

Recently, TikTok has become much more than a buzzword. It became the most downloaded app in 2021, and its popularity continues to take over the world. Could it replace Facebook and Instagram? We will wait and see. Even though young adults and teenagers are the primary...

Social media content optimisation tips and tricks

Social media content optimisation tips and tricks

Did you know that over 88% of businesses market on social media these days? If this isn’t a clear indication that your business needs to be on social media, then we don’t know what is. It’s simply a must to go social but there are some essential things you need to...

What is a conversion rate and how to optimize it?

What is a conversion rate and how to optimize it?

The conversion rate is one of the most fundamental metrics for any online business, no matter how large or small. Whether you’re actively trying to grow your eCommerce site, increase the number of people downloading your app, or make your services popular, the...

B2B marketing guide for beginners

B2B marketing guide for beginners

B2B or business-to-business marketing is the process where one business markets their products or services to another business as opposed to individual customers. The decision-makers of this business are usually the target market of a marketing campaign instead of...

A beginners’ guide to TikTok for business

A beginners’ guide to TikTok for business

The evolution and popularity of the digital world today enable businesses to reach a long-awaited destination - the overcoming of geographical and infrastructural limitations. The online space is populated by a wide range of platforms and solutions that empower...

How to improve your Google business profile

How to improve your Google business profile

With Google being the world’s top search engine, every local business should be trying to get the prime real estate on the first page of the search engine results page (SERP). This is done through a Google Business profile. And the best part is that it’s free. It...

Google Analytics 4 vs. Universal Analytics

Google Analytics 4 vs. Universal Analytics

Google, as the biggest search engine in the world, plays a significant role for any business with an online presence. It’s the go-to place for users looking for information, product, and services. Naturally, the analytics provided by Google will be of vital importance...

Top most essential email types you should know

Top most essential email types you should know

If you’ve ever shopped online or signed up for something on the web, the chances are that you would have received an email welcoming you to the business, offering you discounts or special deals, confirming your registration and a whole lot more. Email has fast become...

What is local SEO and why is it important?

What is local SEO and why is it important?

In the past, before the internet, we literally had the Yellow Pages directories to help us find anything from hairdressers to plumbers, doctors or restaurants. With Google stepping up to the plate and dominating most of the world’s internet searches, these “Yellow...

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