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Emerging technologies shaping the new ways of email marketing
Email is one of the most prominent ways for businesses to engage and expand their existing audiences. But with the rapid development of modern technologies, its future faces some inevitable shifts and challenges. So, is it still smart to include it in your digital strategy and is there a “right” way to go about it?
The trends that dominate the 2024 marketing game
Dynamicity and innovation are the main driving forces behind the advancement in the marketing industry, and keeping up with all emerging trends is paramount to all brands out there who seek to seize the attention and earn the loyalty of their target audience.
The top 5 digital agencies in the world
Finding the perfect balance between implementing timeless marketing strategies and taking bold innovative steps can be tricky. Luckily, sneaking a peek at what the ones who pave the way forward are doing – and taking notes on how their methods can revolutionize your business – has never been more accessible.
Turning storytelling into storyselling: The beginner’s guide
Storytelling is one of the main pillars of any successful marketing approach. Not only is it a powerful tool through which you can communicate a message to your audience, but it can also be a marketer’s best friend when it comes to bolstering consumer engagement rates and improving customer relationships.
Building a brand voice: how to remain authentic but relevant in the age of comparison
Just as we are all unmistakably identifiable by our unique appearances and voices, so do brands need to be instantly recognizable for their target audiences by the way they look, write and speak. This is a necessary prerequisite, if a brand aims to stand out as a reliable partner and earn the trust and loyalty of its customers.
What are the differences between a marketing agency, a creative agency and an advertising agency?
The dynamic evolution of the contemporary global business landscape requires an ever-growing number of business owners to seek the services of different specialized agencies to attain their marketing goals. But why is marketing so important for the development, growth, success and profitability of businesses?
Crafting a social media calendar: The ultimate guide to planning your content
Every experienced marketer knows that the successful social media strategy can be boiled down to a well-organized creative chaos. As the world of digital marketing often requires managing content for multiple clients across multiple platforms, organisation tools are a godsend for every content creator or manager trying to stay on top of their game.
Threads: A new chapter in the book of social media marketing
Meta’s latest creation, Threads, has recently made its way into the Bulgarian social media realm, causing a stir amongst both users and marketers. As a promising tool within the ever-evolving landscape of digital communications, this new platform holds numerous opportunities for brand development and consumer engagement.
The anatomy of landing pages (and why they are so important)
From predicting user intent to converting visitors into customers, creating a successful landing page is a tricky business. However, in the era of online advertising, it is essential to the growth of your client base.
Selling the past: How Walmart took their marketing game to the next level
Just a few days ago, Walmart released their Black Friday campaign and caused a serious stir in the world of advertising. With the holidays just around the corner, marketers worldwide are heavily relying on consumers’ emotions to promote new products and tempting...
Will AI marketing tools take my job? No. And here’s why.
Ever since ChatGPT was launched in November 2022, the artificial intelligence (AI) tool grew to 100 million active users in just two months. It receives over 10 million queries per day and has become the fastest-growing consumer app in history. With its human-like...
Is de-influencing the new trend within influencer marketing?
Once upon a time, social media influencers were the kings and queens of the online world, adored by millions of followers who hung on their every word. But now, a new trend has emerged on TikTok, and it's putting the power back in the hands of the people. The...
Loving your job as a Digital Marketer
Once upon a time, in the land of marketing, there was a team of marketers who felt uninspired and burnt out. They trudged through their workdays, counting down the minutes until they could go home. But, little did they know, their perspective was about to change. One...
Top digital marketing trends in 2023
Well, folks, it looks like by leaving 2022 behind we've made it to the end of a wild and exciting ride in digital marketing. But buckle up because 2023 is shaping up to be even more of a thrill! Our anticipation for the new trends in digital marketing has finally been...
What is neuro copywriting? And a story about apples
Want to unleash the true power of marketing and advertising? Look no further than neuro copywriting - the art of crafting psychologically compelling copy that will turn website visitors into buyers. It's not just about presenting information, it's about using...