BLog
Want to Learn About Marketing?
Selling the past: How Walmart took their marketing game to the next level
Just a few days ago, Walmart released their Black Friday campaign and caused a serious stir in the world of advertising. With the holidays just around the corner, marketers worldwide are heavily relying on consumers’ emotions to promote new products and tempting...
Will AI marketing tools take my job? No. And here’s why.
Ever since ChatGPT was launched in November 2022, the artificial intelligence (AI) tool grew to 100 million active users in just two months. It receives over 10 million queries per day and has become the fastest-growing consumer app in history. With its human-like...
Is de-influencing the new trend within influencer marketing?
Once upon a time, social media influencers were the kings and queens of the online world, adored by millions of followers who hung on their every word. But now, a new trend has emerged on TikTok, and it's putting the power back in the hands of the people. The...
Loving your job as a Digital Marketer
Once upon a time, in the land of marketing, there was a team of marketers who felt uninspired and burnt out. They trudged through their workdays, counting down the minutes until they could go home. But, little did they know, their perspective was about to change. One...
Top digital marketing trends in 2023
Well, folks, it looks like by leaving 2022 behind we've made it to the end of a wild and exciting ride in digital marketing. But buckle up because 2023 is shaping up to be even more of a thrill! Our anticipation for the new trends in digital marketing has finally been...
What is neuro copywriting? And a story about apples
Want to unleash the true power of marketing and advertising? Look no further than neuro copywriting - the art of crafting psychologically compelling copy that will turn website visitors into buyers. It's not just about presenting information, it's about using...
Top 5 ways to increase brand loyalty
Increasing brand loyalty is crucial for any company, but it is hard to achieve it, especially today when the Internet is overflowing with information. Many business owners wonder why some brands thrive and others fail regardless of how great their products or services...
TikTok for business – insights from Gen Z
Recently, TikTok has become much more than a buzzword. It became the most downloaded app in 2021, and its popularity continues to take over the world. Could it replace Facebook and Instagram? We will wait and see. Even though young adults and teenagers are the primary...
Google sends webmaster guidelines to the past and goes Google Search Essentials
In October, Google said “Goodbye” to its Webmaster Guidelines for good, changing them officially to "Search Essentials." This change came after several significant shifts that Google has done this year. Google introduced Webmaster Guidelines about two decades ago, in...
Top 5 digital marketing strategies that boost conversion rates in 2023
Conversion rates refer to the percentage of users who have completed the customer's journey and have purchased from your website or do another action that shows serious interest in your offering - complete your survey, make a reservation, sign up for your newsletter,...
Video ads on Google – what you should know and how to use them
Google is possibly the world’s largest search engine today. In the more recent past, just two years after it was created in 1998, this “information highway” launched what are called Google Ad Words. Today, these are known as Google Ads and they have a profound impact...
Social media content optimisation tips and tricks
Did you know that over 88% of businesses market on social media these days? If this isn’t a clear indication that your business needs to be on social media, then we don’t know what is. It’s simply a must to go social but there are some essential things you need to...
What is a conversion rate and how to optimize it?
The conversion rate is one of the most fundamental metrics for any online business, no matter how large or small. Whether you’re actively trying to grow your eCommerce site, increase the number of people downloading your app, or make your services popular, the...
B2B marketing guide for beginners
B2B or business-to-business marketing is the process where one business markets their products or services to another business as opposed to individual customers. The decision-makers of this business are usually the target market of a marketing campaign instead of...
A beginners’ guide to TikTok for business
The evolution and popularity of the digital world today enable businesses to reach a long-awaited destination - the overcoming of geographical and infrastructural limitations. The online space is populated by a wide range of platforms and solutions that empower...