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How to improve your Google business profile
With Google being the world’s top search engine, every local business should be trying to get the prime real estate on the first page of the search engine results page (SERP). This is done through a Google Business profile. And the best part is that it’s free. It...
Google Analytics 4 vs. Universal Analytics
Google, as the biggest search engine in the world, plays a significant role for any business with an online presence. It’s the go-to place for users looking for information, product, and services. Naturally, the analytics provided by Google will be of vital importance...
Top most essential email types you should know
If you’ve ever shopped online or signed up for something on the web, the chances are that you would have received an email welcoming you to the business, offering you discounts or special deals, confirming your registration and a whole lot more. Email has fast become...
What is local SEO and why is it important?
In the past, before the internet, we literally had the Yellow Pages directories to help us find anything from hairdressers to plumbers, doctors or restaurants. With Google stepping up to the plate and dominating most of the world’s internet searches, these “Yellow...
Online marketing strategies to promote your eCommerce business
As the world around us becomes more digital than ever, more and more consumers are actively browsing for products and services or shopping online. In fact, eCommerce is expected to account for more than $6.5 trillion in sales by 2023, or 22% of retail sales on a...
How to increase your Instagram organic reach in 2022?
Instagram is becoming a vital part of the social media strategy of every business. This mainly goes for companies that work on the B2C level and sell goods and services to end-users. Investing in ads may be something that everybody does, however, there is another...
What are some of the social media trends for 2022?
Another year is about to pass. And while people are still opening their Christmas gifts, we at the marketing agencies are planning meetings with clients to discuss strategies and are exploring useful trends that will be hot in 2022. In this article, we have summarised...
How can Pinterest bring added value to your marketing strategy?
When most businesses plan their marketing strategy in terms of social media, the top social networks that come to mind instantly are Facebook, Instagram, Viber, and even Tik-Tok. However, an important piece of the puzzle remains overlooked and left behind - Pinterest....
Myths and legends about social media
Social media changed the way we interact with each other. More importantly - it changed how businesses communicate and sell to their clients. In today’s world, it is almost impossible for a brand not to be active on different platforms like Facebook, LinkedIn,...
Why do keywords matter and how to use them in your SEO strategy?
In a digital world where a picture can tell 1000 words and a video, even more, some might think that writing will be obsolete. If you work in the area of marketing you know that words are still heroes because you know how much words and written content matter....
What is empathy marketing and how to use It?
Empathy. Such a wonderful word and feeling. Most of us have felt it in our lives at some point. How does it fit in the world of marketing? Well, very simple. Advertisements can lead to people feeling emphatic about something. It can be to bring awareness of a social...
LinkedIn for business – a beginner’s guide (part 2)
A little while back I covered the basics of LinkedIn marketing in a blog post. Now it is time to move on with the subject and go a bit deeper into this social network for professionals. In the first article, I walked you through the process of how to create a page for...
What is guerrilla marketing and how it can help your brand?
Let’s be fair - advertising is all about getting the attention of people. At the end of the day, your goal as a business or a marketer is to get your target audience to do something - subscribe, watch a video, buy something, etc. As time goes by, brands have to find...
How to create an engaging email marketing campaign?
In 2021 e-mail marketing remains a crucial aspect of the marketing strategy of every business. Email remains one of the most efficient ways to reach your potential customers. Don’t take our word for it - let’s look at some numbers: 59% of marketers share the...
Do’s and Don’ts in social media customer service
Congratulations! You have a lovely product or service, a great marketing strategy, and are producing engaging content that people interact with. It may seem that you have it all figured out. Not so fast! In this article, we are going to address a crucial problem that...